Leveraging the organic search channel to promote anything from a concert to a conference, or indeed a retreat is one of the most excellent ways to grow awareness, consideration, and sales for your event.
One of the ways Google is helping occasion marketers increase each of these key performance metrics is by advertising the opportunity to markup event-related content on their websites in order to qualify for rich results in search that show more data and features past the event link – including components like ticket pricing, availability, imagery, speaker information, and location all on the search results page.
Event markup is fantastically effective. In case you think about any sort of ticket type company in today's age - movie tickets, music tickets, other show tickets - in case they aren't utilizing this sort of markup, they are missing out on a lot of potential organic traffic.
Final thoughts:
We understand structured data for SEO better than anyone. We build, test and release your website's Structured Data and validate code using Google Structured Data Testing Tool. We also use the URL Inspection Tool URL Inspection Tool to test how Google sees the page.
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